Sibusiso Shangase is the Founder & Principal of The Onyx Co. He has spent twenty years building consumer brands across Africa at the intersection of corporate marketing, culture and music, with senior marketing roles at Red Bull, Philip Morris International, The Market Theatre Foundation, a decade at Pernod Ricard, and NBA Africa / Basketball Africa League.
That operating history is the point of the firm. The Onyx Co invests as an active partner — bringing brand, distribution and commercial build-out alongside capital — in the four sectors where he has spent his career: gastronomy, technology, media and entertainment.
He is the Information Officer of The Onyx Co (Pty) Ltd under POPIA.
